Edeninco Product
Design-
Devices -
Desktop & Mobile.
Mobile app & responsive web design.
UX CASE STUDY
PROJECT DURATION
32 WEEKS
Developing the Edeninco app to provide adventure and travel enthusiasts, as well as families, with a comprehensive platform for finding remote activity route maps, using an offline GPS tracker, accessing weather forecasts, and securing affordable emergency insurance and user-dependent care.
Target market includes individuals who enjoy exploring new destinations and engaging in outdoor activities, as well as families seeking convenient and safe travel options.
As part of project, placing a primary focus on creating a responsive web design for the Edeninco platform, which will effectively promote the app's features and benefits. Aim is to provide a seamless user experience for both mobile and desktop users, ensuring accessibility and usability for all.
INTRODUCTION
An outline of a project that
describes important details about it.
Ideate
UX Research
Wireframing
Usability studies
Presentation
Lo-Fi Prototyping
Hi-Fi Prototyping
Logo Identity
Branding & Visual design
MY ROL
Recent studies indicate that approximately 60-70% of adventure enthusiasts in India encounter significant difficulties in accessing reliable information about remote maps or active offline GPS tracks, remote area weather forecasts, affordable adventure insurance, and the care of dependents. Online research can be confusing and misleading, making it challenging for individuals to plan and execute their trips safely and efficiently.
PROBLEM
Develop a comprehensive app for Edeninco that simplifies the search for remote maps or active offline GPS tracks, enables trail recording, provides real-time weather forecasts, offers adventure insurance, and features emergency SOS capabilities that connect to satellites to send distress signals when WiFi or cellular data connections are unavailable. The app should also provide solutions for the care of dependents.
GOAL
To establish a strong brand identity for Edeninco, I will conduct comprehensive research, including interviews and usability studies. I will utilize paper and digital wireframing, low and high-fidelity prototyping, and ensure accessibility considerations. Moreover, I will iterate on designs to achieve the desired branding objectives, delivering an engaging and effective branding solution.
TASKS
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
01
EMPATHIZE
Analyze my research findings from the empathize phase and determine which user problems are the most important ones to solve, and why.
02
DEFINE
Generate several sketche and arrange main elements come up with as many design solutions as possible.
03
IDEATION
Now goal is to produce an early model of a product that demonstrates its functionality and can be used for testing.
04
PROTOTYPE
Developing the right solution to address user’s problem, and an organized approach to testing can help create exceptional user experiences.
05
TEST
CONDUCTING USER
NEEDS ASSESSMENT
Conducting a user needs assessment is crucial for UX design because it helps designers to better understand the needs, preferences, and behaviors of the target users. This information can be used to create user-centered solutions that are effective, efficient, and enjoyable to use, ultimately leading to increased user satisfaction and loyalty, and reducing development costs.
USER RESEARCH
PERSONAS
PROBLEM STATEMENTS
USER JOURNEY MAPS
Research within adventure-loving groups, including online research, interviews, and empathy mapping, confirmed the primary user group's interest in adventure apps. However, research also uncovered significant gaps in available features and services, such as remote maps, offline GPS tracks, weather forecasts, emergency SOS, affordable adventure insurance, and tools for dependents. These insights can inform the design and development of adventure apps to better meet user needs.
RESEARCH SUMMARY
USER RESEARCH
PAIN POINTS
Challenges include finding participants, avoiding bias, and interpreting data accurately.
ACCESSIBILITY
Active offline GPS tracking and an emergency SOS service, allowing users to connect to satellites and send emergency messages even in areas without WiFi or cellular data connection.
AFFORDABILITY & CARE
Affordable adventure insurance and taking care of anyone who is dependable to the user." say more easy way.
FORECASTING
Weather forecasts for remote areas, helping outdoor enthusiasts make informed decisions about their activities and stay safe while exploring.
RESEARCH
The process of online research can be confusing, leaving one to question how to find reliable sources and determine what information is accurate and trustworthy.
jaydip wants an easy and quick way to make a decision, beautiful remote places map with a trail record option, adventure activity insurance, emergency remote SOS service, and someone who takes care of her parent.
GOALS
USER JOURNEY
MAP
USER ACTION
Jaydip enjoys the trip, feeling confident with the decision-making tools, insurance, SOS service, and knowing her parent is taken care of.
Jaydip plans a trip to a remote location using the map and trail record option.
Jaydip finds a reliable caregiver for her parent.
Jaydip acknowledges the responsibility of taking care of her parent.
Jaydip subscribes to an emergency remote SOS service.
Jaydip recognizes the need for an emergency remote SOS service.
Jaydip decides to sign up for adventure activity insurance.
Jaydip realizes the importance of adventure activity insurance.
Jaydip discovers a beautiful remote places map with a trail record option.
Jaydip realizes the need for an easy and quick way to make decisions.
TASK LIST
Engage in adventurous activities, explore the remote location, and enjoy the experience.
Select a destination, plan the trip itinerary, and mark trails on the map.
Conduct interviews and select a suitable caregiver.
Explore options for caregiving services or assistance.
Sign up for the SOS service and configure emergency contacts.
Research and compare different SOS service providers.
Fill out insurance application and make necessary payments.
Research and compare different insurance providers and policies.
Download and explore the map application.
Research and explore decision-making tools and techniques.
FEELING ADJECTIVE
Fulfilled
Adventurous
Content
Responsible
Secure
Concerned
Relieved
Cautious
Excited
Curious
IMPROVEMENT
OPPORTUNITIES
Simplify the decision-making process even further by providing decision-making algorithms or personalized recommendations based on user preferences.
Enhance the map application with additional features like real-time weather updates, user reviews of trails, and recommendations for nearby attractions.
Provide seamless integration between the adventure activity insurance and the map application to automatically track and verify insurance coverage during activities.
Improve the SOS service by integrating it with location tracking technology to enable faster and more accurate emergency responses.
Offer a platform or service that helps connect individuals with reliable and trustworthy caregivers for their loved ones, streamlining the process of finding suitable care providers.
TYPOGRAPHY
AND COLOR
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DM SANS
abcdefghijklmnopqrstuvwxyz
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POPPINS
#1C1E2D
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USABILITY STUDY FINDINGS
I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
ROUND 2 FINDINGS
Users want to order insurance & care support without any confusion.
Users want active offline GPS tracker, weather forecast.
Users want emergency SOS serviceability to send emergency messages.
ROUND 1 FINDINGS
Users want to find the remote location quickly.
Users want easier ways to add care support.
Users want easier ways to add care support.
MOCKUPS
HIGH-FIDELITY PROTOTYPE
ACCESSIBILITY
REFINING THE DESIGN
DIGITAL
WIREFRAMES
AND LOW-FIDELITY
PROTOTYPE
As the initial design phase continued, I made sure to base screen designs on feedback and findings from user research. Additionally, using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected with was basic design & minimal prototype, so the prototype could be used in a usability study. You can view the Low-fidelity prototype here.
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GOING
FORWARD
1. TAKEAWAYS
2. NEXT STEPS
TAKEAWAYS
What I learned
While designing the edeninco app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the app’s designs.
IMPACT
The app makes users feel like edeninco really thinks about how to meet their needs.
NEXT STEPS
Conduct more user research to determine any new areas of need.
Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
Early wireframes allowed for some customization, but after the 1st & 2nd usability studies, I added more options for app screens, I prioritized quick and easy finding that remote maps or active offline GPS tracks, record trails, weather forecasts, emergency SOS, affordable adventure insurance, and care support. I also revised the design so users see all the customization options when they first land on the home & categories screen.
This project was a continuation of edeninco app design. Project's primary focus creating an Edeninco responsive web design to promote edeninco app, which features, Find the remote activity route maps, active offline GPS tracker, weather forecast, and affordable emergency Insurance & user-dependent care.
Target customers like adventure and travel lovers people or families.
OVERVIEW
EDENINCO RESPONSIVE WEB DESIGN.
PROBLEM
An estimated 60-70% of adventure-loving people face these problems in India, online research is most of the time confusing for remote maps or active offline GPS tracks, remote area weather forecasts, affordable adventure insurance, and taking care of anyone who is dependable to the user.
GOAL
Creating an Edeninco responsive web design to promote edeninco app, which features with, find remote maps or active offline GPS tracks, record trails, weather forecasts, adventure insurance, emergency SOS serviceability to connect to satellites to send emergency messages when there is no network, and take care of anyone who is dependable to the user.
MY ROLE
As a UI/UX designer, designed a responsive web design for promoting the Edeninco app & make a logo or create an identity for the brand.
RESPONSIBILITIES
Research, conducting interviews, paper and digital wireframing, low and high-fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
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LOW-FIDELITY AND
HIGH-FIDELITY PROTOTYPE ACCESSIBILITY
Using the completed set of digital wireframes, I was create a low-fidelity prototype. The primary user flow I connected with was basic design & minimal prototype, so the prototype could be used in a usability study.
Edeninco high-fidelity prototype followed same user flow as Lo-fi prototype, and included design changes after usability study. as well as several changes suggested by participents of my usability stady.
GOING
FORWARD
1. TAKEAWAYS
2. NEXT STEPS
TAKEAWAYS
What I learned
While designing the edeninco website & app, I learned that the first ideas for the design are only the beginning of the process. Usability studies and peer feedback influenced each iteration of the designs.
IMPACT
The website makes users feel like edeninco really thinks about how to meet their needs.
NEXT STEPS
Conduct more user research to determine any new areas of need.
Conduct another round of usability studies to validate whether the pain points users experienced have been effectively addressed.
Jaydip is an offset printing businessman. He is married with 2 kids. In his free time, he tries to enjoy beautiful remote hiking places. For that, He needs to find the right budget hiking route research, active offline GPS track, and affordable emergency hiking insurance.
“Live in a way that respects and enhances the freedom of others”
JAYDIP BASAK
PERSONA
Age: 46
Education: B.com
Hometown: Kolkata, India
Family: Married, 2 kids with parents
Occupation: Offset printing business.
jaydip wants an easy and quick way to make a decision, beautiful remote places map with a trail record option, adventure activity insurance, emergency remote SOS service, and someone who takes care of her parent.
03
PROBLEM STATEMENT
online research is confusing. How to find remote weather forecast?
For remote places, active offline GPS tracks are frustrating.
Affordable emergency hiking insurance is not available.
FRUSTRATIONS
02
Enjoy the beautiful remote hiking places.
Support local businesses & enjoy the process of business research.
Free time creates memories with family.
GOALS
01
WEB USER
INTERFACE(UI),
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